"To make the favorites feature within the native app more compelling and user-friendly, encouraging users to save and interact with their favorite items."

Client
Boots
2021

Contribution
Product Design
User Experience & Research

01

Revamp the faulty native favorites feature within the Boots.com app with an enhanced and seamless experience.

By leveraging our collective expertise and understanding of customer behavior, we were able to identify pain points and opportunities for improvement, resulting in enhanced functionality and visual appeal of the favorites feature.

Our responsibilities included:

Product design

Led the product design efforts for the native favorites feature, including conducting competitor and heuristic analysis of the current offering to inform the creation of an improved experience and visual design.

User Experience

Developed user flows and wireframes to design a seamless and intuitive journey for customers utilizing the favorites feature.

User Research

Performed guerrilla-style user testing on the favorites feature, utilizing usertesting.com to gain quick and valuable insights into user behavior and preferences.

02

Development considerate process

We employed a phased release approach to prioritize feature development based on effort and impact. User insights also played a critical role in guiding our decision-making process.