"To create an innovative white-label fan engagement platform that encouraged fans to check in at fixtures they attended in exchange for personalized statistics, achievements, and rewards."

Client
Sky Sports/ Sky Bet
2018

Team
InCrowd Sports
Brighton

Contribution
End to end
Product Design

01

Rewarding football fans for doing what they do best

Our goal was to create a solution that satisfied the needs of our clients, the EFL and Sky Bet, while also providing a valuable and engaging experience for fans across the UK.

Our responsibilities included:

Product Design

We created initial wireframes and user flows, then used design sprints to rapidly iterate on ideas and prototypes. We regularly attended meetings with real EFL fan groups from across the UK to gather feedback and test our designs. We also set up Sketch libraries and Symbols to allow for quick design adjustments and custom branding, which was crucial for our impromptu pitch meetings with various sports organizations across the UK.

02

FanScore/ Sky Bet EFL Rewards

I led the design and user experience of FanScore, a white-label fan engagement platform that incentivizes fans to check into fixtures they attend. My responsibilities included creating wireframes, user flows, and product ideas, as well as running design sprints and testing prototypes with real EFL fan groups.

I used Sketch libraries and Symbols to quickly adjust the design to different sports organizations' branding, enabling me to create various designs for impromptu pitch meetings. FanScore has since secured major clients in the EFL and Sky Bet, among others.

We are proud to have created a platform that incentivized and rewarded fan engagement, resulting in over 1 million matchday check-ins and the distribution of over 80 season tickets, 5,800+ matchday tickets, and 150+ signed shirts.