"To help increase engagement with football fans ahead of the 2018 World Cup in Russia and to provide a direct pathway for users to access transactional betting opportunities on Sky Bet."

Client
Sky Sports/ Sky Bet
2018

Team
InCrowd Sports
Brighton

Contribution
User Experience
Product Design

01

Create a fan-captivating World Cup predictor game and a polling system for sustained engagement.

The goal was to create a leading destination platform for the latest news and gamification features related to the event, and to provide a direct pathway for users to access transactional betting opportunities on Sky Bet.

Our responsibilities included:

Product Design

We took the lead in developing a visually appealing and intuitive interface for the World Cup predictor game and polling system. We collaborated closely with the project team to ensure that the designs aligned with the project objectives and user needs, while also adhering to brand guidelines and design standards.

User Experience

We created user flows that provided a clear and intuitive path for users to navigate the platform and easily find the information they were looking for. The result was a platform that was engaging and visually appealing, while also providing an enjoyable experience for fans looking to stay up-to-date with the latest World Cup news and betting opportunities.

02

Sky Sports Road to Moscow

Road to Moscow was a predictor app built for Sky Sports for the FIFA World Cup 2018, bridging the gap between the end of the Premier League season and the start of the World Cup.

The app peaked at #2 in Sports on the IOS App store and integrated Sky Bet odds, leading to many new customers and marketing opportunities.

In total, the app collected over 2.5 million predictions over the course of the tournament.